Heidi Noble
Heidi Noble is a female entrepreneur and innovator who has had a multidisciplinary career. Her endeavours have spanned cooking, teaching, writing, hospitality, farming and many facets of the wine business, including import, sales, branding, marketing, retail, logistics, distribution and, of course, winemaking itself.
Heidi co-founded JoieFarm Winery in Naramata, British Columbia, in 2002, became sole proprietress in 2015, and recently sold her business in 2021. She is a graduate of The Centre for Study of Theory and Criticism at the University of Western Ontario, the esteemed Stratford Chefs School and International Sommelier Guild.
Her accolades include a culinary medal for her book “Menus From an Orchard Table”, a Hobart Award for International Cuisine, won a Decanter Gold Medal as well as several Lieutenant Governor’s Award for her winemaking. Early in her career, Heidi was featured in Saveur Magazine for her outdoor cooking school, was one of Western Living’s Top Foodies under 40 and was invited to show Joie’s wines at the James Beard House to an audience of food and wine media. Her proudest moments include selling her rosé to Berkeley’s Chez Panisse and proudly showing her wines to to Japan’s top sommeliers at the Canadian Consulate in Tokyo.
Heidi’s creative direction has led three major building projects, including an architectural build and two other design-build projects, landscape design, interior design as well as the marketing and creative direction for her own winery. Heidi recently has relocated from the Okanagan Valley to Vancouver’s Kitsilano neighbourhood with her son Theodore, where she writes, cooks, swims in the ocean, and plans her next travel adventures with her partner JJ Skidmore.
